Stealth Marketing: Socially responsible and ethically sound communication?

Roy Langer, Suzanne C. Beckmann

    Publikation: Konferencebidrag › Paper › Forskning

    OriginalsprogEngelsk
    Publikationsdato2006
    StatusUdgivet - 2006
    BegivenhedThe 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006, - Ljubljana, Slovenien
    Varighed: 30 jun. 2010 → …
    Konferencens nummer: 11

    Konference

    KonferenceThe 11th International Conference on Corporate and Marketing Communications (CMC 2006): Contemporary Issues in Corporate and Marketing Communications: Towards a Socially Responsible Future, April 2006,
    Nummer11
    Land/OmrådeSlovenien
    ByLjubljana
    Periode30/06/2010 → …

    Bibliografisk note

    Opstilling: 658.812 lan
    Løbe nr.: 067607
    Sider: 11-15

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