Stakeholder Engagement Through Social Media

Logics and Control Conflicts

    Publikation: KonferencebidragPaperForskningpeer review

    Resumé

    The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new logic. We show how the strategic constraints related to the locus of control caused the rejections of these elements and how the relaxation of the locus of control enabled successful engagements. We discuss our results in light of understanding new strategic responses to new institutional complexity introduced by social media.
    OriginalsprogEngelsk
    Publikationsdato2015
    Antal sider38
    StatusUdgivet - 2015
    BegivenhedThe Academy of Management Annual Meeting 2015: Opening Governance - Vancouver, Canada
    Varighed: 7 aug. 201511 aug. 2015
    Konferencens nummer: 75
    http://aom.org/annualmeeting/

    Konference

    KonferenceThe Academy of Management Annual Meeting 2015
    Nummer75
    LandCanada
    ByVancouver
    Periode07/08/201511/08/2015
    Internetadresse

    Emneord

    • Logics
    • social media
    • Stakeholder engagement

    Citer dette

    Etter, M., & Castello, I. (2015). Stakeholder Engagement Through Social Media: Logics and Control Conflicts. Afhandling præsenteret på The Academy of Management Annual Meeting 2015, Vancouver, Canada.
    Etter, Michael ; Castello, Itziar. / Stakeholder Engagement Through Social Media : Logics and Control Conflicts. Afhandling præsenteret på The Academy of Management Annual Meeting 2015, Vancouver, Canada.38 s.
    @conference{c4dadb25c3204e1aa2587fe48d41afdd,
    title = "Stakeholder Engagement Through Social Media: Logics and Control Conflicts",
    abstract = "The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new logic. We show how the strategic constraints related to the locus of control caused the rejections of these elements and how the relaxation of the locus of control enabled successful engagements. We discuss our results in light of understanding new strategic responses to new institutional complexity introduced by social media.",
    keywords = "Logics, social media, Stakeholder engagement, Logics, social media, Stakeholder engagement",
    author = "Michael Etter and Itziar Castello",
    year = "2015",
    language = "English",
    note = "null ; Conference date: 07-08-2015 Through 11-08-2015",
    url = "http://aom.org/annualmeeting/",

    }

    Etter, M & Castello, I 2015, 'Stakeholder Engagement Through Social Media: Logics and Control Conflicts' Paper fremlagt ved The Academy of Management Annual Meeting 2015, Vancouver, Canada, 07/08/2015 - 11/08/2015, .

    Stakeholder Engagement Through Social Media : Logics and Control Conflicts. / Etter, Michael; Castello, Itziar.

    2015. Afhandling præsenteret på The Academy of Management Annual Meeting 2015, Vancouver, Canada.

    Publikation: KonferencebidragPaperForskningpeer review

    TY - CONF

    T1 - Stakeholder Engagement Through Social Media

    T2 - Logics and Control Conflicts

    AU - Etter, Michael

    AU - Castello, Itziar

    PY - 2015

    Y1 - 2015

    N2 - The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new logic. We show how the strategic constraints related to the locus of control caused the rejections of these elements and how the relaxation of the locus of control enabled successful engagements. We discuss our results in light of understanding new strategic responses to new institutional complexity introduced by social media.

    AB - The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new logic. We show how the strategic constraints related to the locus of control caused the rejections of these elements and how the relaxation of the locus of control enabled successful engagements. We discuss our results in light of understanding new strategic responses to new institutional complexity introduced by social media.

    KW - Logics

    KW - social media

    KW - Stakeholder engagement

    KW - Logics

    KW - social media

    KW - Stakeholder engagement

    UR - http://proceedings.aom.org/content/2015/1/16006.abstract

    M3 - Paper

    ER -

    Etter M, Castello I. Stakeholder Engagement Through Social Media: Logics and Control Conflicts. 2015. Afhandling præsenteret på The Academy of Management Annual Meeting 2015, Vancouver, Canada.