Stakeholder Brand Reputations: What do They Have in Common?

Sylvia von Wallpach; Oliver Koll

Stakeholder Brand Reputations: What do They Have in Common?

Sylvia von Wallpach
, Oliver Koll

Universität Innsbruck

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 36th EMAC, Reykjavik, Iceland : Flexible Marketing in an Unpredictable World
Redaktører	Halldór Örn Engilbertsson
Udgivelsessted	Brussels
Forlag	European Marketing Academy. EMAC
Publikationsdato	2007
Status	Udgivet - 2007
Udgivet eksternt	Ja
Begivenhed	The 36th Annual Conference of the European Marketing Academy. EMAC 2007: Flexible Marketing in an Unpredictable World - Reykjavik University, Reykjavik, Island Varighed: 22 maj 2007 → 25 maj 2007 Konferencens nummer: 36 http://www.emac-online.org/r/default.asp?iId=FMLGJL

Konference

Konference	The 36th Annual Conference of the European Marketing Academy. EMAC 2007
Nummer	36
Lokation	Reykjavik University
Land/Område	Island
By	Reykjavik
Periode	22/05/2007 → 25/05/2007
Sponsor	European Marketing Academy
Internetadresse	http://www.emac-online.org/r/default.asp?iId=FMLGJL

Navn	Proceedings of the European Marketing Academy
ISSN	2709-1589

Bibliografisk note

Publiceret som CD-Rom.

Handle.net

Persistent link

Citationsformater

@inproceedings{e4227ca6aaa946fe90135e2ffc8ae449,

title = "Stakeholder Brand Reputations: What do They Have in Common?",

author = "\{von Wallpach\}, Sylvia and Oliver Koll",

note = "Published as CD-Rom. ; The 36th Annual Conference of the European Marketing Academy. EMAC 2007 ; Conference date: 22-05-2007 Through 25-05-2007",

year = "2007",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Engilbertsson, \{Halld{\'o}r {\"O}rn \}",

booktitle = "Proceedings of the 36th EMAC, Reykjavik, Iceland",

url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

}

von Wallpach, S & Koll, O 2007, Stakeholder Brand Reputations: What do They Have in Common? i HÖ Engilbertsson (red.), Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 36th Annual Conference of the European Marketing Academy. EMAC 2007, Reykjavik, Island, 22/05/2007.

Stakeholder Brand Reputations: What do They Have in Common? / von Wallpach, Sylvia; Koll, Oliver.
Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. red. / Halldór Örn Engilbertsson. Brussels: European Marketing Academy. EMAC, 2007. (Proceedings of the European Marketing Academy).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Stakeholder Brand Reputations

T2 - The 36th Annual Conference of the European Marketing Academy. EMAC 2007

AU - von Wallpach, Sylvia

AU - Koll, Oliver

N1 - Conference code: 36

PY - 2007

Y1 - 2007

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 36th EMAC, Reykjavik, Iceland

A2 - Engilbertsson, Halldór Örn

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 22 May 2007 through 25 May 2007

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