Spontaneous Strategies in Innovation Networks: Materialities in the Stabilization of Virtual Worlds

Ursula Plesner, Emil Krastrup Husted

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Resumé

To date, a fairly large amount of research has explored how social and organizational processes function and change ‘inside’ virtual spaces. In this article, add to the literature dismantling the longstanding dichotomy between the virtual world and the real world, by analyzing the importance of materiality in relation to the organization and structuring of virtual worlds. We examine
various innovation processes in five Danish entrepreneurial companies where actors continuously struggle to stabilize virtual worlds as platforms for professional communication. With inspiration from actor-network theory and a site ontology, we show how physical sites and objects become constitutive of the
inside of virtual worlds through innovation processes. This argument is in line with ANT’s perspective on strategy, where sites and objects are considered a strategically relevant resource in the innovation process. Empirically, the analysis is founded on descriptive accounts from the five entrepreneurs. By highlighting
the spontaneous strategies described by actors, we show how sites and objects are actively used as an element in their strategy, and also how the sites and objects end up facilitating new ways of thinking about virtual worlds and how these worlds should be organized.
OriginalsprogEngelsk
Publikationsdato2012
StatusUdgivet - 2012
BegivenhedThe 4S/EASST Joint Conference 2012: Design and displacement: Social Studies of Science and Technology - Copenhagen Business School, Frederiksberg, Danmark
Varighed: 17 okt. 201220 okt. 2012
Konferencens nummer: 2012
https://sf.cbs.dk/4s_easst/final_conference_program_ready

Konference

KonferenceThe 4S/EASST Joint Conference 2012
Nummer2012
LokationCopenhagen Business School
LandDanmark
ByFrederiksberg
Periode17/10/201220/10/2012
Internetadresse

Citer dette

Plesner, U., & Husted, E. K. (2012). Spontaneous Strategies in Innovation Networks: Materialities in the Stabilization of Virtual Worlds. Abstract fra The 4S/EASST Joint Conference 2012, Frederiksberg, Danmark.
Plesner, Ursula ; Husted, Emil Krastrup. / Spontaneous Strategies in Innovation Networks : Materialities in the Stabilization of Virtual Worlds. Abstract fra The 4S/EASST Joint Conference 2012, Frederiksberg, Danmark.
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Plesner, U & Husted, EK 2012, 'Spontaneous Strategies in Innovation Networks: Materialities in the Stabilization of Virtual Worlds' The 4S/EASST Joint Conference 2012, Frederiksberg, Danmark, 17/10/2012 - 20/10/2012, .

Spontaneous Strategies in Innovation Networks : Materialities in the Stabilization of Virtual Worlds. / Plesner, Ursula; Husted, Emil Krastrup.

2012. Abstract fra The 4S/EASST Joint Conference 2012, Frederiksberg, Danmark.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Spontaneous Strategies in Innovation Networks

T2 - Materialities in the Stabilization of Virtual Worlds

AU - Plesner, Ursula

AU - Husted, Emil Krastrup

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AB - To date, a fairly large amount of research has explored how social and organizational processes function and change ‘inside’ virtual spaces. In this article, add to the literature dismantling the longstanding dichotomy between the virtual world and the real world, by analyzing the importance of materiality in relation to the organization and structuring of virtual worlds. We examinevarious innovation processes in five Danish entrepreneurial companies where actors continuously struggle to stabilize virtual worlds as platforms for professional communication. With inspiration from actor-network theory and a site ontology, we show how physical sites and objects become constitutive of theinside of virtual worlds through innovation processes. This argument is in line with ANT’s perspective on strategy, where sites and objects are considered a strategically relevant resource in the innovation process. Empirically, the analysis is founded on descriptive accounts from the five entrepreneurs. By highlightingthe spontaneous strategies described by actors, we show how sites and objects are actively used as an element in their strategy, and also how the sites and objects end up facilitating new ways of thinking about virtual worlds and how these worlds should be organized.

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Plesner U, Husted EK. Spontaneous Strategies in Innovation Networks: Materialities in the Stabilization of Virtual Worlds. 2012. Abstract fra The 4S/EASST Joint Conference 2012, Frederiksberg, Danmark.