Speaking to the Shared Values of Buyers in B-2-B

Exploring Loyalty Among Tradesman

Torsten Ringberg, Susan Forquer Gupta

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
RedaktørerKenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen
Udgivelses stedChicago
ForlagAmerican Marketing Association
Publikationsdato2004
Sider397-398
ISBN (Trykt)0887573115
StatusUdgivet - 2004
Udgivet eksterntJa
BegivenhedAMA Winter Marketing Educators' Conference 2004 - Scottsdale, AZ, USA
Varighed: 6 feb. 20049 feb. 2004

Konference

KonferenceAMA Winter Marketing Educators' Conference 2004
LandUSA
ByScottsdale, AZ
Periode06/02/200409/02/2004
NavnAMA Summer Educators’ Proceedings
Vol/bind15
ISSN0888-1839

Bibliografisk note

Presented at the AMA Educators’ Winter Conference under the title: "A Collective Mind Mapping of Semi-professional Buyers' Sub-culture: Exploring the Influence of Values on Brand Effect Among Tradesman"

Citer dette

Ringberg, T., & Gupta, S. F. (2004). Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. I K. L. Bernhardt, J. S. Boles, & P. S. Ellen (red.), 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing (s. 397-398). Chicago: American Marketing Association. AMA Summer Educators’ Proceedings, Bind. 15
Ringberg, Torsten ; Gupta, Susan Forquer . / Speaking to the Shared Values of Buyers in B-2-B : Exploring Loyalty Among Tradesman. 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. red. / Kenneth L. Bernhardt ; James S. Boles ; Pam Scholder Ellen. Chicago : American Marketing Association, 2004. s. 397-398 (AMA Summer Educators’ Proceedings, Bind 15).
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Ringberg, T & Gupta, SF 2004, Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. i KL Bernhardt, JS Boles & PS Ellen (red), 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, Chicago, AMA Summer Educators’ Proceedings, bind 15, s. 397-398, AMA Winter Marketing Educators' Conference 2004, Scottsdale, AZ, USA, 06/02/2004.

Speaking to the Shared Values of Buyers in B-2-B : Exploring Loyalty Among Tradesman. / Ringberg, Torsten; Gupta, Susan Forquer .

2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. red. / Kenneth L. Bernhardt; James S. Boles; Pam Scholder Ellen. Chicago : American Marketing Association, 2004. s. 397-398 (AMA Summer Educators’ Proceedings, Bind 15).

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

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Ringberg T, Gupta SF. Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman. I Bernhardt KL, Boles JS, Ellen PS, red., 2004 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. Chicago: American Marketing Association. 2004. s. 397-398. (AMA Summer Educators’ Proceedings, Bind 15).