Speaking to the Shared Values of Buyers in B-2-B: Exploring Loyalty Among Tradesman

Torsten Ringberg, Susan Forquer Gupta

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
RedaktørerKenneth L. Bernhardt, James S. Boles, Pam Scholder Ellen
UdgivelsesstedChicago
ForlagAmerican Marketing Association
Publikationsdato2004
Sider397-398
ISBN (Trykt)0887573115
StatusUdgivet - 2004
Udgivet eksterntJa
BegivenhedAMA Winter Marketing Educators' Conference 2004 - Scottsdale, AZ, USA
Varighed: 6 feb. 20049 feb. 2004

Konference

KonferenceAMA Winter Marketing Educators' Conference 2004
LandUSA
ByScottsdale, AZ
Periode06/02/200409/02/2004
NavnAMA Educators Proceedings
Vol/bind15
ISSN0888-1839

Bibliografisk note

Presented at the AMA Educators’ Winter Conference under the title: "A Collective Mind Mapping of Semi-professional Buyers' Sub-culture: Exploring the Influence of Values on Brand Effect Among Tradesman"

Citationsformater