Sometimes the Best Ideas Come from Outside Your Industry

Marion Poetz; Nikolaus Franke; Martin Schreier

Sometimes the Best Ideas Come from Outside Your Industry

Marion Poetz, Nikolaus Franke, Martin Schreier

Wirtschaftsuniversität Wien (WU)

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.

Originalsprog	Engelsk
Tidsskrift	Harvard Business Review Digital Articles
Sider (fra-til)	2-6
Antal sider	5
ISSN	0100-0000
Status	Udgivet - 21 nov. 2014

Adgang til dokumentet

https://hbr.org/2014/11/sometimes-the-best-ideas-come-from-outside-your-industry

Handle.net

Persistent link

Citationsformater

@article{b3a1d703ca064fa0b5d0bc99765ff425,

title = "Sometimes the Best Ideas Come from Outside Your Industry",

abstract = "The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.",

author = "Marion Poetz and Nikolaus Franke and Martin Schreier",

year = "2014",

month = nov,

day = "21",

language = "English",

pages = "2--6",

journal = "Harvard Business Review Digital Articles",

issn = "0100-0000",

publisher = "Harvard Business School Press",

}

TY - JOUR

T1 - Sometimes the Best Ideas Come from Outside Your Industry

AU - Poetz, Marion

AU - Franke, Nikolaus

AU - Schreier, Martin

PY - 2014/11/21

Y1 - 2014/11/21

N2 - The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.

AB - The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.

M3 - Journal article

SN - 0100-0000

SP - 2

EP - 6

JO - Harvard Business Review Digital Articles

JF - Harvard Business Review Digital Articles

ER -