TY - JOUR
T1 - Sometimes the Best Ideas Come from Outside Your Industry
AU - Poetz, Marion
AU - Franke, Nikolaus
AU - Schreier, Martin
PY - 2014/11/21
Y1 - 2014/11/21
N2 - The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.
AB - The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=3710000001287826&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
M3 - Journal article
SP - 2
EP - 6
JO - Harvard Business Review Digital Articles
JF - Harvard Business Review Digital Articles
SN - 0100-0000
ER -