Sometimes the Best Ideas Come from Outside Your Industry

Marion Poetz, Nikolaus Franke, Martin Schreier

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    Abstrakt

    The article offers guidance to businesses for accessing knowledge from analogous fields to tap for ideas and expertise that include identifying distant analogous fields, applying effective search methods, and selecting advanced analogous fields.
    OriginalsprogEngelsk
    TidsskriftHarvard Business Review Digital Articles
    Sider (fra-til)2-6
    Antal sider5
    ISSN0100-0000
    StatusUdgivet - 21 nov. 2014

    Citationsformater