Socially Responsible Marketing in Emerging Economies

This chapter investigates the role of corporate social responsibility (CSR) and socially responsible marketing (SRM) in the context of emerging economies. We first outline a holistic framework of Turkey’s record in the domain, using Sheth (2011)’s emerging market characteristics. Then a qualitative study over best practices is conducted, employing secondary data, i.e., top CSR lists of a local business magazine and primary data, i.e., expert interviews with the most prominent profiles of Turkey’s CSR landscape. Building on these insights, we finally propose a practical guideline for marketing managers and researchers around the world in their pursuits to implement SRM in emerging economies, a tool to integrate CSR into the heart of their business.