Social Network Structure and Firms' Internationalization: New Insights from a Whole-Network Perspective

Renan Oliveira; Björn  Jindra; Ariane Roder Figueira

doi:10.18568/internext.v19i1.760

Social Network Structure and Firms' Internationalization: New Insights from a Whole-Network Perspective

Bidragets oversatte titel: Estrutura social da rede e internationalizacao de empresas: Novas ideias a partir de uma análise global da rede

Renan Oliveira^*, Björn Jindra, Ariane Roder Figueira

^*Corresponding author af dette arbejde

Institut for International Økonomi, Politik og Business

Universidade Federal do Rio de Janeiro

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Abstract

Objetivo: Este artigo analisa a estrutura social da rede de Óleo e Gás no Rio de Janeiro, Brasil. Exploramos se as empresas internacionalizadas se concentram em seções específicas da rede; e examinamos se a internacionaliza-ção está associada aos atributos de uma empresa e as suas conexões diretas e indiretas.

Método: Esta pesquisa aplica Análise de Redes Sociais, que permite identificar seções densas, popularidade dos atores e posições es-tratégicas. Aplicamos técnicas de particionamento para determinar até que ponto a internacionalização de uma empresa é afetada por aqueles a quem está ligada. Principais

Resultados: As empresas internacionalizadas se concentram em seções densas da rede, que são caracterizadas por uma maior interligação. Além disso, existem evidências indicativas de que a interação entre empresas e os seus atributos incorporados na estrutura social da rede está associada, pelo menos em parte, a internacionalização de empresas.

Relevância / Originalidade: A maioria dos estudos direcionados à rede concentra-se em um único ator. Este artigo aplica uma perspectiva global da rede para mostrar como a internacionalização é difundida dentro da estrutura social da rede. Contribuições

Teóricas /Metodológicas: Baseando-nos na teoria de redes, enfatizamos a importância da interdisciplinaridade para avançar os estudos de negócios internacionais. Mostramos que os postulados do Modelo de Uppsala em relação a rede se sustentam.

Bidragets oversatte titel	Estrutura social da rede e internationalizacao de empresas: Novas ideias a partir de uma análise global da rede
Originalsprog	Engelsk
Tidsskrift	InternexT
Vol/bind	19
Udgave nummer	1
Sider (fra-til)	77-93
Antal sider	17
ISSN	1980-4865
DOI	https://doi.org/10.18568/internext.v19i1.760
Status	Udgivet - feb. 2024

Emneord

Internacionalização
Estrutura de redes sociais
Perspectiva global da rede

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10.18568/internext.v19i1.760Licens: CC BY-NC-SA

oliveira_renan_et_al_social_network_structure_and_Firms_internationalization_publishersversionForlagets udgivne version, 1,26 MBLicens: CC BY-NC-SA

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title = "Social Network Structure and Firms' Internationalization: New Insights from a Whole-Network Perspective",

abstract = "Objective: The aim of this study was to analyze the social network structure of the oil and gas (O&G) cluster in Rio de Janeiro, Brazil. We explore whether internationalized firms concentrate in specific sections of the social network, and scrutinize whether internationalization is associated with a firm{\textquoteright}s attributes and its direct and indirect network ties.Method: This research applies social network analysis, which allows us to identify dense sections, popular nodes, and strategic position. We apply partitioning techniques to determine the extent to which a firm{\textquoteright}s internationalization is affected by those to whom it is connected.Main results: Our findings show that internationalized firms concentrate in dense sections of the network, which are characterized by high interconnectedness. Furthermore, there is indicative evidence that interaction among firms and their attributes embedded in the social network structure is associated, at least in part, with the diffusion of internationalization.Relevance / Originality: Most studies targeting the network focus on the so-called ego network. This study applies a whole-network perspective to consider popular communities and central nodes and, ultimately, show how social behavior is diffused within the social network structure.Theoretical / Methodological Contributions: Drawing upon the network theory, we emphasize interdisciplinarity to advance international business (IB) scholarship. In particular, we qualify the Uppsala model{\textquoteright}s assumption of network/relational capability, that is, the ability to build, sustain, and coordinate relationships by demonstrating the relevance of the social network structure to the internationalization process.",

keywords = "Internacionaliza{\c c}{\~a}o, Estrutura de redes sociais, Perspectiva global da rede, Internationalization, Social network structure, Whole-network perspective",

author = "Renan Oliveira and Bj{\"o}rn Jindra and Figueira, {Ariane Roder}",

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AU - Jindra, Björn

AU - Figueira, Ariane Roder

PY - 2024/2

Y1 - 2024/2

N2 - Objective: The aim of this study was to analyze the social network structure of the oil and gas (O&G) cluster in Rio de Janeiro, Brazil. We explore whether internationalized firms concentrate in specific sections of the social network, and scrutinize whether internationalization is associated with a firm’s attributes and its direct and indirect network ties.Method: This research applies social network analysis, which allows us to identify dense sections, popular nodes, and strategic position. We apply partitioning techniques to determine the extent to which a firm’s internationalization is affected by those to whom it is connected.Main results: Our findings show that internationalized firms concentrate in dense sections of the network, which are characterized by high interconnectedness. Furthermore, there is indicative evidence that interaction among firms and their attributes embedded in the social network structure is associated, at least in part, with the diffusion of internationalization.Relevance / Originality: Most studies targeting the network focus on the so-called ego network. This study applies a whole-network perspective to consider popular communities and central nodes and, ultimately, show how social behavior is diffused within the social network structure.Theoretical / Methodological Contributions: Drawing upon the network theory, we emphasize interdisciplinarity to advance international business (IB) scholarship. In particular, we qualify the Uppsala model’s assumption of network/relational capability, that is, the ability to build, sustain, and coordinate relationships by demonstrating the relevance of the social network structure to the internationalization process.

AB - Objective: The aim of this study was to analyze the social network structure of the oil and gas (O&G) cluster in Rio de Janeiro, Brazil. We explore whether internationalized firms concentrate in specific sections of the social network, and scrutinize whether internationalization is associated with a firm’s attributes and its direct and indirect network ties.Method: This research applies social network analysis, which allows us to identify dense sections, popular nodes, and strategic position. We apply partitioning techniques to determine the extent to which a firm’s internationalization is affected by those to whom it is connected.Main results: Our findings show that internationalized firms concentrate in dense sections of the network, which are characterized by high interconnectedness. Furthermore, there is indicative evidence that interaction among firms and their attributes embedded in the social network structure is associated, at least in part, with the diffusion of internationalization.Relevance / Originality: Most studies targeting the network focus on the so-called ego network. This study applies a whole-network perspective to consider popular communities and central nodes and, ultimately, show how social behavior is diffused within the social network structure.Theoretical / Methodological Contributions: Drawing upon the network theory, we emphasize interdisciplinarity to advance international business (IB) scholarship. In particular, we qualify the Uppsala model’s assumption of network/relational capability, that is, the ability to build, sustain, and coordinate relationships by demonstrating the relevance of the social network structure to the internationalization process.

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