Social Media Reputation

Michael Andreas Etter, Davide Ravasi, Elanor Colleoni

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    Social media enable millions of users to create and disseminate narratives about organizations that increase their public exposure and shape public perceptions. In this paper, we draw on the sociology of news production and research on computer-mediated communication to discuss how different motivational drivers and contextual conditions associated with the formation of narratives in traditional news media and social media influence their content, diffusion, and impact significantly. Our analysis suggests that current theories of media reputation may provide an incomplete representation of the phenomenon, and highlight theoretically relevant differences and interrelationships between reputational dynamics involving news media and social media.
    OriginalsprogEngelsk
    Publikationsdato2014
    StatusUdgivet - 2014
    BegivenhedThe Academy of Management Annual Meeting 2014: The Power of Words - Philadelphia, USA
    Varighed: 1 aug. 20145 aug. 2014
    Konferencens nummer: 74
    http://aom.org/annualmeeting/

    Konference

    KonferenceThe Academy of Management Annual Meeting 2014
    Nummer74
    LandUSA
    ByPhiladelphia
    Periode01/08/201405/08/2014
    Internetadresse

    Bibliografisk note

    CBS Bibliotek har ikke adgang til materialet

    Emneord

    • Reputation
    • Social media
    • News media

    Citationsformater

    Etter, M. A., Ravasi, D., & Colleoni, E. (2014). Social Media Reputation. Paper præsenteret på The Academy of Management Annual Meeting 2014, Philadelphia, USA.