Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

Christine Vallaster; Sylvia von Wallpach; Leslie de Chernatony

Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

Christine Vallaster
, Sylvia von Wallpach
, Leslie de Chernatony

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
Redaktører	Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Udgivelsessted	Frederiksberg
Forlag	Department of Marketing. CBS
Publikationsdato	2010
ISBN (Trykt)	9788792569011
Status	Udgivet - 2010
Udgivet eksternt	Ja
Begivenhed	The 39th Annual Conference of the European Marketing Academy. EMAC 2010: The Six Senses: The Essentials of Marketing - Copenhagen Business School, Frederiksberg, Danmark Varighed: 1 jun. 2010 → 4 jun. 2010 Konferencens nummer: 39

Konference

Konference	The 39th Annual Conference of the European Marketing Academy. EMAC 2010
Nummer	39
Lokation	Copenhagen Business School
Land/Område	Danmark
By	Frederiksberg
Periode	01/06/2010 → 04/06/2010

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Persistent link

Citationsformater

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title = "Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning",

author = "Christine Vallaster and \{von Wallpach\}, Sylvia and \{de Chernatony\}, Leslie",

year = "2010",

language = "English",

isbn = "9788792569011",

editor = "\{ Beckmann\}, \{Susanne C.\} and Ringberg, \{Torsten \} and Ritter, \{Thomas \}",

booktitle = "The Six Senses",

publisher = "Department of Marketing. CBS",

address = "Denmark",

note = "The 39th Annual Conference of the European Marketing Academy. EMAC 2010 ; Conference date: 01-06-2010 Through 04-06-2010",

}

Vallaster, C, von Wallpach, S & de Chernatony, L 2010, Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. i SC Beckmann, T Ringberg & T Ritter (red), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Department of Marketing. CBS, Frederiksberg, The 39th Annual Conference of the European Marketing Academy. EMAC 2010, Frederiksberg, Danmark, 01/06/2010.

Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. / Vallaster, Christine; von Wallpach, Sylvia; de Chernatony, Leslie.
The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . red. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg: Department of Marketing. CBS, 2010.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

AU - Vallaster, Christine

AU - von Wallpach, Sylvia

AU - de Chernatony, Leslie

N1 - Conference code: 39

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SN - 9788792569011

BT - The Six Senses

A2 - Beckmann, Susanne C.

A2 - Ringberg, Torsten

A2 - Ritter, Thomas

PB - Department of Marketing. CBS

CY - Frederiksberg

T2 - The 39th Annual Conference of the European Marketing Academy. EMAC 2010

Y2 - 1 June 2010 through 4 June 2010

ER -