So, What Should I Watch? Choice Overload among SVOD Users

Chiara Longo, Abayomi Baiyere

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

In a post-digital revolution media landscape, viewers' consumption habits have been drastically influenced by content overabundance, which acts as both a source of attractiveness and a cause of decision fatigue. This work analyzes the choice overload phenomenon in the context of subscription video on demand (SVOD) services. The aim of this quantitative study is to verify the applicability of Barry Schwartz's theories to the peculiar character of the streaming service industry, taking into account its multi-level overcrowding and the hedonic connotation of its products. Moreover, a series of mitigating factors pointed out by the literature is tested to identify some coping mechanisms with choice overload effects on the user's side. Finally, a series of alternative recommendation systems are listed to spark the conversation on the topic of content discovery innovation.
OriginalsprogEngelsk
TitelProceedings of the XXXII ISPIM Innovation Conference 2021 : Innovating Our Common Future
RedaktørerIan Bitran, Steffen Conn, Chris Gernerich, Eelko Huizingh , Marko Torkkeli , Jialei Lappeenranta Yang
Antal sider15
UdgivelsesstedLappeenranta
ForlagLappeenranta University of Technology
Publikationsdato2021
ISBN (Elektronisk)9789523354678
StatusUdgivet - 2021
BegivenhedXXXII ISPIM Innovation Conference 2021: Innovating Our Common Future - Virtual, Berlin, Tyskland
Varighed: 20 jun. 202123 jun. 2021
Konferencens nummer: 32
https://www.ispim-innovation-conference.com/

Konference

KonferenceXXXII ISPIM Innovation Conference 2021
Nummer32
LokationVirtual
LandTyskland
ByBerlin
Periode20/06/202123/06/2021
Internetadresse
NavnLUT Scientific and Expertise Publications
ISSN2243-3384

Emneord

  • Choice overload
  • Content discovery
  • Content overabundance
  • Decision fatigue
  • Digital revolution
  • Hedonic products
  • Media consumption
  • Recommendation systems
  • SVOD platforms

Citationsformater