Six Propositions for Place Marketing: A Critical Discussion of the Current State of Our Field

Sebastian Zenker

doi:10.4337/9781839107375.00013

Six Propositions for Place Marketing: A Critical Discussion of the Current State of Our Field

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Marketing Countries, Places, and Place-associated Brands : Identity and Image
Redaktører	Nicolas Papadopoulos , Mark Cleveland
Antal sider	13
Udgivelsessted	Cheltenham
Forlag	Edward Elgar Publishing
Publikationsdato	2021
Sider	63-75
Kapitel	4
ISBN (Trykt)	9781839107368
ISBN (Elektronisk)	9781839107375
DOI	https://doi.org/10.4337/9781839107375.00013
Status	Udgivet - 2021

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language = "English",

isbn = "9781839107368",

pages = "63--75",

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Six Propositions for Place Marketing : A Critical Discussion of the Current State of Our Field. / Zenker, Sebastian.

Marketing Countries, Places, and Place-associated Brands: Identity and Image . red. / Nicolas Papadopoulos ; Mark Cleveland. Cheltenham : Edward Elgar Publishing, 2021. s. 63-75.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

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DO - 10.4337/9781839107375.00013

M3 - Book chapter

SN - 9781839107368

SP - 63

EP - 75

BT - Marketing Countries, Places, and Place-associated Brands

A2 - Papadopoulos , Nicolas

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PB - Edward Elgar Publishing

CY - Cheltenham

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