Similar Affordances, Different Use Practices? An Investigation of the Socio-cultural Contexts in Facebook, Instagram and Twitter

Kader Arslan, Matthias Trier

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstract

This study argues that the widely adopted affordance perspective is not sufficiently capturing subtle differences between social media platforms (SMPs) that result from varying socio-cultural context factors. To address this gap, this study attempts a systematic structure of the different discourses on SMP differences and at the same time aligning it better to the affordance perspective. An online survey asked participants (n=197) to evaluate their SMP use practices (or non-use) based on 15 different sub-constructs of use practices that influence the socio-cultural context of SMPs. Pairwise comparisons of the SMPs Facebook, Instagram and Twitter revealed significant differences in use practices. This study concludes that a systematic investigation of the socio-cultural influences on use practices can reveal important differences that the more abstract and design-oriented affordance perspective may otherwise overlook. For example, users (e.g., prospective customers) of Instagram are having the most salient expectation to be entertained.
OriginalsprogEngelsk
TitelProceedings of the 44th International Conference on Information Systems (ICIS 2023) : Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies
Antal sider17
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2023
Artikelnummer1261
ISBN (Elektronisk)9781713893622
StatusUdgivet - 2023
BegivenhedThe 44rd International Conference on Information Systems: ICIS 2023: Rising Like a Phoenix: Emerging From the Pandemic and Reshaping Human Endeavors with Digital Technologies - Hyderabad, Indien
Varighed: 10 dec. 202313 dec. 2023
Konferencens nummer: 44
https://icis2023.aisconferences.org/

Konference

KonferenceThe 44rd International Conference on Information Systems: ICIS 2023
Nummer44
Land/OmrådeIndien
ByHyderabad
Periode10/12/202313/12/2023
Internetadresse
NavnProceedings of the International Conference on Information Systems
ISSN0000-0033

Emneord

  • Social media platform differences
  • Affordances
  • Use culture
  • Social context
  • Facebook
  • Instagram
  • Twitter
  • Wilcoxon test

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