Abstract
This study argues that the widely adopted affordance perspective is not sufficiently capturing subtle differences between social media platforms (SMPs) that result from varying socio-cultural context factors. To address this gap, this study attempts a systematic structure of the different discourses on SMP differences and at the same time aligning it better to the affordance perspective. An online survey asked participants (n=197) to evaluate their SMP use practices (or non-use) based on 15 different sub-constructs of use practices that influence the socio-cultural context of SMPs. Pairwise comparisons of the SMPs Facebook, Instagram and Twitter revealed significant differences in use practices. This study concludes that a systematic investigation of the socio-cultural influences on use practices can reveal important differences that the more abstract and design-oriented affordance perspective may otherwise overlook. For example, users (e.g., prospective customers) of Instagram are having the most salient expectation to be entertained.
Originalsprog | Engelsk |
---|---|
Titel | Proceedings of the 44th International Conference on Information Systems (ICIS 2023) : Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies |
Antal sider | 17 |
Udgivelsessted | Atlanta, GA |
Forlag | Association for Information Systems. AIS Electronic Library (AISeL) |
Publikationsdato | 2023 |
Artikelnummer | 1261 |
ISBN (Elektronisk) | 9781713893622 |
Status | Udgivet - 2023 |
Begivenhed | The 44rd International Conference on Information Systems: ICIS 2023: Rising Like a Phoenix: Emerging From the Pandemic and Reshaping Human Endeavors with Digital Technologies - Hyderabad, Indien Varighed: 10 dec. 2023 → 13 dec. 2023 Konferencens nummer: 44 https://icis2023.aisconferences.org/ |
Konference
Konference | The 44rd International Conference on Information Systems: ICIS 2023 |
---|---|
Nummer | 44 |
Land/Område | Indien |
By | Hyderabad |
Periode | 10/12/2023 → 13/12/2023 |
Internetadresse |
Navn | Proceedings of the International Conference on Information Systems |
---|---|
ISSN | 0000-0033 |
Emneord
- Social media platform differences
- Affordances
- Use culture
- Social context
- Wilcoxon test