Shouting at the Wall: Does Negativity Drive Ideological Cross-posting in Brexit Facebook Comments?

Michael Bossetta, Anamaria Dutceac Segesten, Chris Zimmerman, Duje Bonacci

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Using a novel methodological approach to measure emotions in Facebook comments, this Work in Progress (WIP) paper explores the relationship between negative feelings and ideological cross-posting behavior. Using the VoxPopuli data harvester, we collect over 770,000 public Facebook comments1 from the three major political campaign pages active during the Brexit referendum. After sorting users into ideological camps based on their reactions to campaign posts, we then examine their commenting patterns across ideological lines. Using three different methods of sentiment analysis, we identify negative and positive emotions and their fine-grained sub-categories in comments. The analysis reveals one quarter of all comments are cross-ideological posts, with Leave supporters overwhelmingly active in commenting on Remain posts. A comparison across the campaigns shows that Brexiteers are much more likely to express anger than Remainers.
OriginalsprogEngelsk
TitelProceedings of the 9th International Conference on Social Media and Society : SMSociety '18
RedaktørerAnatoliy Gruzd, Jenna Jacobson, Philip Mai, Jeff Hemsley, K. Hazel Kwon, Ravi Vatrapu, Anabel Quan-Haase, Luke Sloan, Jaigris Hodson
Antal sider5
UdgivelsesstedNew York
ForlagAssociation for Computing Machinery
Publikationsdato2018
Sider246-250
Artikelnummer31
ISBN (Trykt)9781450363341
DOI
StatusUdgivet - 2018
BegivenhedThe 9th International Conference on Social Media & Society. SMSociety 2018 - Copenhagen Business School, Frederiksberg, Danmark
Varighed: 18 jul. 201820 jul. 2018
Konferencens nummer: 9
http://socialmediaandsociety.org/past-conferences/2018-about/

Konference

KonferenceThe 9th International Conference on Social Media & Society. SMSociety 2018
Nummer9
LokationCopenhagen Business School
LandDanmark
ByFrederiksberg
Periode18/07/201820/07/2018
Internetadresse
NavnACM International Conference Proceeding Series

Emneord

  • ACM proceedings
  • Sentiment analysis
  • Emotions
  • Political communication
  • NLP
  • Marketing
  • Facebook

Citationsformater