Share of voice/share of market and long-term advertising effects

Flemming Hansen, Lars Bech Christensen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Advertising
Vol/bind	24
Udgave nummer	3
Sider (fra-til)	297-320
ISSN	0265-0487
Status	Udgivet - 2005

Emneord

@article{c547a690dd2411db84f6000ea68e967b,

title = "Share of voice/share of market and long-term advertising effects",

keywords = "Reklame, Markedskommunikation, Reklameeffekt, Markedsandel",

author = "Flemming Hansen and {Bech Christensen}, Lars",

year = "2005",

language = "English",

volume = "24",

pages = "297--320",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Routledge",

number = "3",

}

TY - JOUR

T1 - Share of voice/share of market and long-term advertising effects

AU - Hansen, Flemming

AU - Bech Christensen, Lars

PY - 2005

Y1 - 2005

KW - Reklame

KW - Markedskommunikation

KW - Reklameeffekt

KW - Markedsandel

M3 - Journal article

SN - 0265-0487

VL - 24

SP - 297

EP - 320

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

ER -