Shaming, Striving and Partying: Normative Control in Platform Work

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review


Platform work is becoming a prevalent type of work in modern labour markets. Initial studies reveal that platforms produce desired behaviour, despite a lack of direct control. This suggests normative control, through the internalization and acting in accordance with organizational norms. This work-in-progress, an on-going study of platform resellers, contributes an initial understanding of normative control in such platform work. The findings, shown through vignettes, illustrate distinct types of normative control observed in platform reselling; shaming, a type of concertive control; striving, a form of identity regulation and partying, or normative control by distraction. These findings highlight how normative control in platform work leverages the materiality of digital media, introducing new visibilities, and engages instant feedback structures, increasingly blurring the distinction between control and non-control, underscoring the role digital media play in the production of normative control.
TitelProceedings of the 40th International Conference on Information Systems (ICIS)
RedaktørerHelmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal
Antal sider9
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
ISBN (Elektronisk)9780996683197
StatusUdgivet - 2019
BegivenhedThe 40th International Conference on Information Systems. ICIS 2019: Information Systems - The Heart of Innovation Ecosystems - International Congress Center Munich (ICM), Munich, Tyskland
Varighed: 15 dec. 201918 dec. 2019
Konferencens nummer: 40


KonferenceThe 40th International Conference on Information Systems. ICIS 2019
LokationInternational Congress Center Munich (ICM)
NavnProceedings of the International Conference on Information Systems


  • Platform work
  • Digital work
  • Normative control
  • Gig work
  • Organizational control