Abstrakt
This paper explores how seemingly complex servitized solutions can become tradable in a customer–supplier relationship by objectification and abbreviation. The key argument is that the complexity of product-service solutions can be reduced by abbreviation of the reality in written form of contracts and agreements that allow for customization while
making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
making the offer more comprehensible for customers and more manageable for suppliers. Preliminary results from an exploratory case study are presented.
Originalsprog | Engelsk |
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Publikationsdato | 2016 |
Antal sider | 10 |
Status | Udgivet - 2016 |
Begivenhed | The 23rd International Annual EurOMA Conference 2016: Interactions - Norwegian University of Science and Technology (NTNU), Trondheim, Norge Varighed: 17 jun. 2016 → 22 jun. 2016 Konferencens nummer: 23 http://www.euroma2016.org/ |
Konference
Konference | The 23rd International Annual EurOMA Conference 2016 |
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Nummer | 23 |
Lokation | Norwegian University of Science and Technology (NTNU) |
Land/Område | Norge |
By | Trondheim |
Periode | 17/06/2016 → 22/06/2016 |
Internetadresse |
Emneord
- Servitization
- Solutions
- Customer-supplier relationships