Senders and receivers: new perspectives on market communication

Jørn Helder, Simon Ulrik Kragh

Publikation: Bog/antologi/afhandling/rapport › Bog › Forskning

Originalsprog	Engelsk

Opstilling: 658.812 sen
Løbe nr.: 025581

Emneord

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title = "Senders and receivers: new perspectives on market communication",

keywords = "Markedskommunikation, Virksomhedens kommunikation, Ekstern kommunikation",

author = "J{\o}rn Helder and Kragh, {Simon Ulrik}",

note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",

year = "2002",

language = "English",

isbn = "8759309202",

publisher = "Samfundslitteratur",

address = "Denmark",

}

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AU - Kragh, Simon Ulrik

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PY - 2002

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KW - Markedskommunikation

KW - Virksomhedens kommunikation

KW - Ekstern kommunikation

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BT - Senders and receivers

PB - Samfundslitteratur

CY - København

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