Selfsurvey.org: A Platform for Prediction-Based Benchmarking and Feedback-Enabled Survey Research

Till J. Winkler, Marko Sarstedt, Marian Keil, Paul Rost

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    Abstrakt

    This design research builds on the idea to combine the strengths of traditional survey research with a more practice-oriented benchmarking approach. We present selfsurvey.org, an online survey platform that allows providing instant and respondent-specific feedback based on a scientifically grounded research model and a structural equation model-based prediction technique. Based on the partial least squares analysis results of a training dataset, selfsurvey employs a scoring algorithm to derive respondent-specific predicted scores, compares these with the observed scores, and provides visualized and text-based outputs. Our evaluation of selfsurvey in the context of a maturity benchmarking study provides an indication for the perceived usefulness of this artifact and its underlying scoring algorithm. We argue that this prediction-based approach, which goes far beyond the functionality of common univariate benchmarking tools, can be used for a wide range of survey studies and help increase the perceived relevance of academic survey studies to practice.
    OriginalsprogEngelsk
    TitelECIS 2015 Proceedings
    RedaktørerJörg Becker, Jan vom Brocke, Marco De Marco
    Antal sider15
    UdgivelsesstedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publikationsdato2015
    Artikelnummer204
    ISBN (Trykt)9783000502842
    DOI
    StatusUdgivet - 2015
    BegivenhedThe 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Tyskland
    Varighed: 26 maj 201529 maj 2015
    Konferencens nummer: 23
    http://www.ecis2015.eu/

    Konference

    KonferenceThe 23rd European Conference on Information Systems (ECIS) 2015
    Nummer23
    LokationWestfälische Wilhelms-Universität Münster
    LandTyskland
    ByMünster
    Periode26/05/201529/05/2015
    Internetadresse
    NavnProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Emneord

    • Survey research
    • Structural equation models
    • Partial least squares
    • Multivariate prediction
    • Benchmarking
    • Design research

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