Abstrakt
This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.
Originalsprog | Engelsk |
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Titel | Advances in Consumer Research |
Redaktører | Andrew Gershoff, Robert Kozinets, Tiffany White |
Antal sider | 1 |
Forlag | Association for Consumer Research |
Publikationsdato | 2018 |
Udgave | 46 |
Sider | 899-899 |
Status | Udgivet - 2018 |
Udgivet eksternt | Ja |