Self-selected Versus Fixed Price Bundling: the Effect of Bundle Type on Perceived Quality

Burcak  Bas; Gülen Sarial Abi

Self-selected Versus Fixed Price Bundling: the Effect of Bundle Type on Perceived Quality

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstrakt

This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.

Originalsprog	Engelsk
Titel	Advances in Consumer Research
Redaktører	Andrew Gershoff, Robert Kozinets, Tiffany White
Antal sider	1
Forlag	Association for Consumer Research
Publikationsdato	2018
Udgave	46
Sider	899-899
Status	Udgivet - 2018
Udgivet eksternt	Ja

Adgang til dokumentet

https://www.acrwebsite.org/volumes/2410817/volumes/v46/NA-46Licens: Ikke-specificeret

Citationsformater

@inbook{af3a3ef3b7ca4472af6b892180b178ee,

title = "Self-selected Versus Fixed Price Bundling: the Effect of Bundle Type on Perceived Quality",

abstract = "This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.",

author = "Burcak Bas and Abi, {G{\"u}len Sarial}",

year = "2018",

language = "English",

pages = "899--899",

editor = "Gershoff, {Andrew } and Robert Kozinets and Tiffany White",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

address = "United States",

edition = "46",

}

Self-selected Versus Fixed Price Bundling: the Effect of Bundle Type on Perceived Quality. / Bas, Burcak ; Abi, Gülen Sarial.

Advances in Consumer Research. red. / Andrew Gershoff; Robert Kozinets; Tiffany White. 46. udg. Association for Consumer Research, 2018. s. 899-899.

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

TY - ABST

T1 - Self-selected Versus Fixed Price Bundling: the Effect of Bundle Type on Perceived Quality

AU - Bas, Burcak

AU - Abi, Gülen Sarial

PY - 2018

Y1 - 2018

N2 - This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.

AB - This research explores the effect of bundle type on perceived quality. A lab experiment shows that self-selected (versus fixed) price bundling increases perceived quality and psychological ownership is the mechanism underlying this effect.

M3 - Conference abstract in proceedings

SP - 899

EP - 899

BT - Advances in Consumer Research

A2 - Gershoff, Andrew

A2 - Kozinets, Robert

A2 - White, Tiffany

PB - Association for Consumer Research

ER -