Originalsprog | Engelsk |
---|---|
Titel | The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand |
Redaktører | Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen |
Forlag | Oxford University Press |
Publikationsdato | 2000 |
Sider | 11-35 |
ISBN (Trykt) | 0198297793 |
Status | Udgivet - 2000 |
Begivenhed | The third conference on corporate reputation and competitiveness. January 1999 - , Puerto Rico Varighed: 30 jun. 2010 → … Konferencens nummer: 3 |
Konference
Konference | The third conference on corporate reputation and competitiveness. January 1999 |
---|---|
Nummer | 3 |
Land/Område | Puerto Rico |
Periode | 30/06/2010 → … |
Emneord
- Organisationskultur
- Virksomhedens image
- Virksomhedskultur
- Corporate branding
- Virksomhedens omdømme
- Kulturel identitet
- Virksomhedens identitet