Say My Name!: How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory

Say My Name! How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Formidling

Originalsprog	Engelsk
Tidsskrift	Nyhedsbrevet om Forbrugeradfærd
Udgave nummer	22
Sider (fra-til)	2-9
Status	Udgivet - 2014

@article{e78842af3f7d4d6ab8880e095037138d,

title = "Say My Name!: How the Ease with Which Consumers Pronounce Brand Names Affects Preferences and Memory",

author = "Antonia Erz",

year = "2014",

language = "English",

pages = "2--9",

journal = "Nyhedsbrevet om Forbrugeradf{\ae}rd",

publisher = "Copenhagen Business School, CBS",

number = "22",

}