SAP: The Challenge of Aligning Sourcing and Innovation Strategies

Bent Petersen, Dominique Nikerle-Uhthoff, Helen Schwaerzler

    Publikation: AndetUndervisningscase


    In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?
    Publikationsdato5 aug. 2014
    UdgivelsesstedLondon, ON
    UdgiverIvey Publishing
    Antal sider17
    StatusUdgivet - 5 aug. 2014

    Bibliografisk note

    Product Number: 9B14M101