SAP: The Challenge of Aligning Sourcing and Innovation Strategies

Bent Petersen; Dominique Nikerle-Uhthoff; Helen Schwaerzler

SAP: The Challenge of Aligning Sourcing and Innovation Strategies

Bent Petersen, Dominique Nikerle-Uhthoff, Helen Schwaerzler

Publikation: Andet › Undervisningscase

Abstrakt

In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?

Originalsprog	Engelsk
Publikationsdato	5 aug. 2014
Udgivelsessted	London, ON
Udgiver	Ivey Publishing
Antal sider	17
Status	Udgivet - 5 aug. 2014

Bibliografisk note

Product Number: 9B14M101

Handle.net

Persistent link

Citationsformater

@misc{dd87426c8f2a45a5a1e6a63fbc86d1f6,

title = "SAP: The Challenge of Aligning Sourcing and Innovation Strategies",

abstract = "In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP{\textquoteright}s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?",

author = "Bent Petersen and Dominique Nikerle-Uhthoff and Helen Schwaerzler",

note = "Product Number: 9B14M101 ",

year = "2014",

month = aug,

day = "5",

language = "English",

publisher = "Ivey Publishing",

type = "Other",

}

TY - GEN

T1 - SAP

T2 - The Challenge of Aligning Sourcing and Innovation Strategies

AU - Petersen, Bent

AU - Nikerle-Uhthoff, Dominique

AU - Schwaerzler, Helen

N1 - Product Number: 9B14M101

PY - 2014/8/5

Y1 - 2014/8/5

N2 - In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?

AB - In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors — Microsoft, IBM and Oracle — how was it aligning its innovation strategy with its sourcing strategy?

M3 - Teaching case

PB - Ivey Publishing

CY - London, ON

ER -