Abstract
Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.
Originalsprog | Engelsk |
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Publikationsdato | 2018 |
Antal sider | 38 |
Status | Udgivet - 2018 |
Begivenhed | The 13th Nordic Conference on Behavioural and Experimental Economics - Syddansk Universitet, Odensed, Danmark Varighed: 28 sep. 2018 → 29 sep. 2018 Konferencens nummer: 13 https://www.sdu.dk/en/om_sdu/institutter_centre/ivoe_virksomhedsledelse_og_oekonomi/forskning/forskningsenheder/micro_economics/_events_hmj/nordic+conference+on+behavioural+and+experimental+economics |
Konference
Konference | The 13th Nordic Conference on Behavioural and Experimental Economics |
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Nummer | 13 |
Lokation | Syddansk Universitet |
Land/Område | Danmark |
By | Odensed |
Periode | 28/09/2018 → 29/09/2018 |
Internetadresse |