Reward-based Crowdfunding and Sustainable Entrepreneurship: A Web-experiment

Publikation: KonferencebidragPaperForskningpeer review

Resumé

Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.
OriginalsprogEngelsk
Publikationsdato2018
Antal sider38
StatusUdgivet - 2018
BegivenhedThe 13th Nordic Conference on Behavioural and Experimental Economics - Syddansk Universitet, Odensed, Danmark
Varighed: 28 sep. 201829 sep. 2018
Konferencens nummer: 13
https://www.sdu.dk/en/om_sdu/institutter_centre/ivoe_virksomhedsledelse_og_oekonomi/forskning/forskningsenheder/micro_economics/_events_hmj/nordic+conference+on+behavioural+and+experimental+economics

Konference

KonferenceThe 13th Nordic Conference on Behavioural and Experimental Economics
Nummer13
LokationSyddansk Universitet
LandDanmark
ByOdensed
Periode28/09/201829/09/2018
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Citer dette

Nielsen, K. R. (2018). Reward-based Crowdfunding and Sustainable Entrepreneurship: A Web-experiment. Afhandling præsenteret på The 13th Nordic Conference on Behavioural and Experimental Economics, Odensed, Danmark.
Nielsen, Kristian Roed. / Reward-based Crowdfunding and Sustainable Entrepreneurship : A Web-experiment. Afhandling præsenteret på The 13th Nordic Conference on Behavioural and Experimental Economics, Odensed, Danmark.38 s.
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Nielsen, KR 2018, 'Reward-based Crowdfunding and Sustainable Entrepreneurship: A Web-experiment' Paper fremlagt ved The 13th Nordic Conference on Behavioural and Experimental Economics, Odensed, Danmark, 28/09/2018 - 29/09/2018, .

Reward-based Crowdfunding and Sustainable Entrepreneurship : A Web-experiment. / Nielsen, Kristian Roed.

2018. Afhandling præsenteret på The 13th Nordic Conference on Behavioural and Experimental Economics, Odensed, Danmark.

Publikation: KonferencebidragPaperForskningpeer review

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N2 - Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.

AB - Reward-based crowdfunding is a rapidly growing source of innovation finance which has been heralded by its proponents as an enabler of a wider diversity of entrepreneurs including sustainable entrepreneurs. Utilizing a web-based experiment the study, however, finds that any mono-causal conclusion on whether crowdfunding is an attractive proposition for sustainable entrepreneurs is misplaced. Instead it finds that different personal characteristic, personal value orientations and most importantly product details play a significant role in determining (un)sustainable pledging behavior. Reward-based crowdfunding therefore appears for certain types of campaigns as an enabler of sustainable product innovation, while in other circumstances it enables egocentrically-oriented campaigns.

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Nielsen KR. Reward-based Crowdfunding and Sustainable Entrepreneurship: A Web-experiment. 2018. Afhandling præsenteret på The 13th Nordic Conference on Behavioural and Experimental Economics, Odensed, Danmark.