Revising Conjoint: How do Danish Pig Producers Found the Future Road to Environmentally Concerned Danish Consumers

Lene Hansen, Marcus Schmidt

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of 'political consumerism' where consumers, especially in their demands for food commodities, influence the food industry's product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.
OriginalsprogEngelsk
Publikationsdato1997
Antal sider28
StatusUdgivet - 1997
Udgivet eksterntJa
BegivenhedThe 50th ESOMAR Marketing Research Congress - Edinburgh, Storbritannien
Varighed: 1 sep. 19972 sep. 1997
Konferencens nummer: 50

Konference

KonferenceThe 50th ESOMAR Marketing Research Congress
Nummer50
LandStorbritannien
ByEdinburgh
Periode01/09/199702/09/1997

Citationsformater

Hansen, L., & Schmidt, M. (1997). Revising Conjoint: How do Danish Pig Producers Found the Future Road to Environmentally Concerned Danish Consumers. Afhandling præsenteret på The 50th ESOMAR Marketing Research Congress, Edinburgh, Storbritannien.