The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of 'political consumerism' where consumers, especially in their demands for food commodities, influence the food industry's product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.
| Originalsprog | Engelsk |
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| Publikationsdato | 1997 |
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| Antal sider | 28 |
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| Status | Udgivet - 1997 |
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| Udgivet eksternt | Ja |
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| Begivenhed | The 50th ESOMAR Marketing Research Congress - Edinburgh, Storbritannien
Varighed: 1 sep. 1997 → 2 sep. 1997
Konferencens nummer: 50 |
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| Konference | The 50th ESOMAR Marketing Research Congress |
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| Nummer | 50 |
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| Land | Storbritannien |
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| By | Edinburgh |
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| Periode | 01/09/1997 → 02/09/1997 |
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@conference{2d2d8cafd51e40b9ba15044916b2994a,
title = "Revising Conjoint: How do Danish Pig Producers Found the Future Road to Environmentally Concerned Danish Consumers",
abstract = "The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of 'political consumerism' where consumers, especially in their demands for food commodities, influence the food industry's product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.",
author = "Lene Hansen and Marcus Schmidt",
year = "1997",
language = "English",
note = "null ; Conference date: 01-09-1997 Through 02-09-1997",
}
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T2 - How do Danish Pig Producers Found the Future Road to Environmentally Concerned Danish Consumers
AU - Hansen, Lene
AU - Schmidt, Marcus
PY - 1997
Y1 - 1997
N2 - The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of 'political consumerism' where consumers, especially in their demands for food commodities, influence the food industry's product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.
AB - The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other countries - there is a growing importance of 'political consumerism' where consumers, especially in their demands for food commodities, influence the food industry's product development. The case study covers a research project carried out in 1995 for Danske Slagterier (The Danish Bacon and Meat Council) which already has played an important role in decision making for the future supply of pork to the Danish market.
M3 - Paper
ER -