Revenue Blueprinting: Identifying Growth Potential Using Customer Data and Customer Insights

Henrik Andersen, Thomas Ritter

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Big Data in Small Business : Data-driven Growth in Small and Medium-sized Enterprises
Redaktører	Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
Antal sider	17
Udgivelsessted	Cheltenham
Forlag	Edward Elgar Publishing
Publikationsdato	2021
Sider	191-207
Kapitel	11
ISBN (Trykt)	9781839100154
ISBN (Elektronisk)	9781839100161
DOI	https://doi.org/10.4337/9781839100161.00021
Status	Udgivet - 2021

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title = "Revenue Blueprinting: Identifying Growth Potential Using Customer Data and Customer Insights",

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Revenue Blueprinting: Identifying Growth Potential Using Customer Data and Customer Insights. / Andersen, Henrik; Ritter, Thomas.
Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. red. / Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham: Edward Elgar Publishing, 2021. s. 191-207.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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