Rethinking Identity in Brand Management

Fabian Csaba, Anders Bengtsson

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Brand Culture
Redaktører	Jonathan E. Schroeder, Miriam Salzer-Mörling
Udgivelsessted	London
Forlag	Routledge
Publikationsdato	2006
Sider	118-135
ISBN (Trykt)	9780415355995
Status	Udgivet - 2006

Emneord

@inbook{f3291c70f8ad11db9160000ea68e967b,

title = "Rethinking Identity in Brand Management",

keywords = "Branding, Brand management, Virksomhedens identitet",

author = "Fabian Csaba and Anders Bengtsson",

year = "2006",

language = "English",

isbn = "9780415355995",

pages = "118--135",

editor = "Schroeder, {Jonathan E.} and Miriam Salzer-M{\"o}rling",

booktitle = "Brand Culture",

publisher = "Routledge",

address = "United Kingdom",

}