Retail Marketing Processes

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Retailing in a SCM-Perspective
Redaktører	Herbert Kotzab, Mogens Bjerre
Antal sider	30
Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School Press
Publikationsdato	2005
Sider	160-189
Kapitel	7
ISBN (Trykt)	8763001268
ISBN (Elektronisk)	9788763099615
Status	Udgivet - 2005

Emneord

@inbook{7d329630dd2411db84f6000ea68e967b,

title = "Retail Marketing Processes",

keywords = "Detailhandel, Markedsf{\o}ring, Strategisk planl{\ae}gning",

author = "Mogens Bjerre",

year = "2005",

language = "English",

isbn = "8763001268",

pages = "160--189",

editor = "Herbert Kotzab and Mogens Bjerre",

booktitle = "Retailing in a SCM-Perspective",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}