Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse

    Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

    Resumé

    The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for the non-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhance
    environmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.
    OriginalsprogEngelsk
    TidsskriftJournal of Macromarketing
    Vol/bind35
    Udgave nummer1
    Sider (fra-til)144
    ISSN0276-1467
    DOI
    StatusUdgivet - 2015
    BegivenhedThe 39th Annual Macromarketing Conference. 2014 - Royal Holloway, University of London, London, Storbritannien
    Varighed: 2 jul. 20145 jul. 2014
    Konferencens nummer: 39
    http://macromarketing.org/?page_id=805

    Konference

    KonferenceThe 39th Annual Macromarketing Conference. 2014
    Nummer39
    LokationRoyal Holloway, University of London
    LandStorbritannien
    ByLondon
    Periode02/07/201405/07/2014
    Internetadresse

    Citer dette

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    title = "Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse",
    abstract = "The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for the non-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhanceenvironmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.",
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    Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse. / Mueller, Tina; Gwozdz, Wencke; Reisch, Lucia.

    I: Journal of Macromarketing, Bind 35, Nr. 1, 2015, s. 144.

    Publikation: Bidrag til tidsskriftKonferenceabstrakt i tidsskriftForskningpeer review

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    AB - The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for the non-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhanceenvironmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today.

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