Research Handbook on Digital Strategy

Carmelo Cennamo (Redaktør), Giovanni Battista Dagnino (Redaktør), Feng Zhu (Redaktør)

Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review

Abstract

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.
OriginalsprogEngelsk
UdgivelsesstedCheltenham
ForlagEdward Elgar Publishing
Antal sider420
ISBN (Trykt)9781800378896
ISBN (Elektronisk)9781800378902
DOI
StatusUdgivet - 2023
NavnResearch Handbooks in Business and Management

Emneord

  • Digital strategy
  • Digital business model
  • Digital platforms
  • Digital ecosystems
  • Data strategies
  • Coopetition

Citationsformater