Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries

Morten Thanning Vendelø; Ioanna Constantiou

Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2007
Antal sider	26
Status	Udgivet - 2007
Begivenhed	11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management - Oslo, Norge Varighed: 31 maj 2007 → 2 jun. 2007 Konferencens nummer: 11

Konference

Konference	11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management
Nummer	11
Land/Område	Norge
By	Oslo
Periode	31/05/2007 → 02/06/2007

Bibliografisk note

Løbenr.: 071842

Emneord

Virksomhedens omdømme
Højteknologiske virksomheder
Markedsføringsformer
Corporate storytelling
innovationentrepreneurship&lederskab

Handle.net

Persistent link

Citationsformater

@conference{abbc2720254811dc9d0d000ea68e967b,

title = "Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries",

keywords = "Virksomhedens omd{\o}mme, H{\o}jteknologiske virksomheder, Markedsf{\o}ringsformer, Corporate storytelling, innovationentrepreneurship\&lederskab",

author = "Vendel{\o}, \{Morten Thanning\} and Ioanna Constantiou",

note = "L{\o}benr.: 071842; 11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management ; Conference date: 31-05-2007 Through 02-06-2007",

year = "2007",

language = "English",

}

TY - CONF

T1 - Reputation Based on Future Performance

T2 - 11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management

AU - Vendelø, Morten Thanning

AU - Constantiou, Ioanna

N1 - Conference code: 11

PY - 2007

Y1 - 2007

KW - Virksomhedens omdømme

KW - Højteknologiske virksomheder

KW - Markedsføringsformer

KW - Corporate storytelling

KW - innovationentrepreneurship&lederskab

M3 - Paper

Y2 - 31 May 2007 through 2 June 2007

ER -