Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2007
    Antal sider26
    StatusUdgivet - 2007
    Begivenhed11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management - Oslo, Norge
    Varighed: 31 maj 20072 jun. 2007
    Konferencens nummer: 11

    Konference

    Konference11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management
    Nummer11
    LandNorge
    ByOslo
    Periode31/05/200702/06/2007

    Bibliografisk note

    Løbenr.: 071842

    Emneord

    • Virksomhedens omdømme
    • Højteknologiske virksomheder
    • Markedsføringsformer
    • Corporate storytelling
    • innovationentrepreneurship&lederskab

    Citationsformater

    Vendelø, M. T., & Constantiou, I. (2007). Reputation Based on Future Performance: A Narrative Approach in High-Tech Industries. Afhandling præsenteret på 11th International Conference on Reputation, Brand, Identity and Competitiveness. BI, Norwegian School of Management, Oslo, Norge.