Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

    Publikation: KonferencebidragPaperForskning

    OriginalsprogEngelsk
    Publikationsdato2002
    Antal sider6
    StatusUdgivet - 2002
    BegivenhedThe 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal
    Varighed: 28 maj 200231 maj 2002
    Konferencens nummer: 31

    Konference

    KonferenceThe 31th EMAC Annual Conference 2002
    Nummer31
    LokationUniversity of Minho, School of Economics & Management
    LandPortugal
    ByBraga
    Periode28/05/200231/05/2002

    Emneord

    • B2B-elektronisk markedsføring
    • Indkøb

    Citationsformater