Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2002
Antal sider	6
Status	Udgivet - 2002
Begivenhed	The 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal Varighed: 28 maj 2002 → 31 maj 2002 Konferencens nummer: 31

Konference	The 31th EMAC Annual Conference 2002
Nummer	31
Lokation	University of Minho, School of Economics & Management
Land/Område	Portugal
By	Braga
Periode	28/05/2002 → 31/05/2002

Emneord

@conference{796b7c70c02211db9769000ea68e967b,

title = "Relationship Success Through the Appropriate Fit Between Purchase Situation and B2B E-Marketplace",

keywords = "B2B-elektronisk markedsf{\o}ring, Indk{\o}b",

author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, {Hans Georg}",

year = "2002",

language = "English",

note = "The 31th EMAC Annual Conference 2002 ; Conference date: 28-05-2002 Through 31-05-2002",

}