Relations between Organizational Culture, Identity and Image

Mary Jo Hatch, Majken Schultz

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

Addresses the relationship between organizational culture, identity and image. Argues that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in its marketplace and other relevant environments, and internal meanings formed within the organizational culture. Offers an analytical framework using the concepts of organizational culture, identity and image and suggests implications, including the need for symbolic management in and of the organization and the need to combine knowledge from the disciplines of marketing and organization studies.
OriginalsprogEngelsk
TidsskriftEuropean Journal of Marketing
Vol/bind31
Udgave nummer5/6
Sider (fra-til)356-365
Antal sider10
ISSN0309-0566
DOI
StatusUdgivet - 1997

Emneord

  • Corporate identity
  • Corporate image
  • Organizational culture
  • Organizational identity
  • organizational image
  • Symbolic management

Citationsformater