Resumé
| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Information and Communications Technology Law |
| Vol/bind | 28 |
| Udgave nummer | 3 |
| Sider (fra-til) | 311-334 |
| Antal sider | 24 |
| ISSN | 1360-0834 |
| DOI | |
| Status | Udgivet - okt. 2019 |
Bibliografisk note
Published online: 9. September 2019Emneord
- Online gambling
- Regulation
- Advertising
- Advertising exchanges
- Online profiling
- Influencers
- Affiliates
- Social media regulation
- Consumer protection
- Data protection law
- Algorithms
- Vulnerable
Citer dette
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Regulating Online Advertising for Gambling – once the Genie is out of the Bottle … . / Hörnle, Julia; Schmidt-Kessen, Maria Jose ; Littler, Alan; Padumadasa, Eranjan.
I: Information and Communications Technology Law, Bind 28, Nr. 3, 10.2019, s. 311-334.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
TY - JOUR
T1 - Regulating Online Advertising for Gambling – once the Genie is out of the Bottle …
AU - Hörnle, Julia
AU - Schmidt-Kessen, Maria Jose
AU - Littler, Alan
AU - Padumadasa, Eranjan
N1 - Published online: 9. September 2019
PY - 2019/10
Y1 - 2019/10
N2 - The article focuses on advertising for online gambling products on social media platforms and examines advertising practices from the viewpoint of consumer fairness. It shows how online advertising is fundamentally different from traditional advertising in print media, offline media sites (such as billboards) and broadcasting. The growth of social media usage has created an opportunity for online advertising to exploit ways of advertising which are only beginning to be understood fully and receive regulatory attention, and which, therefore, may exploit current regulatory loopholes. In this article, we identify two major issues in respect of online advertising of online gambling: first the potential for unethical placing of gambling advertising targeted at vulnerable users, and secondly the opaque use of commercial advertising in user-generated content on social media platforms. Having identified these two problems of gambling advertising, we take stock of how the existing regulatory structures deal with gambling advertising online, with a view to making recommendations on how to tackle these problems. We argue that data protection law and gambling regulation have not yet satisfactorily addressed these issues and that a much more radical approach is needed, as set out in the article.
AB - The article focuses on advertising for online gambling products on social media platforms and examines advertising practices from the viewpoint of consumer fairness. It shows how online advertising is fundamentally different from traditional advertising in print media, offline media sites (such as billboards) and broadcasting. The growth of social media usage has created an opportunity for online advertising to exploit ways of advertising which are only beginning to be understood fully and receive regulatory attention, and which, therefore, may exploit current regulatory loopholes. In this article, we identify two major issues in respect of online advertising of online gambling: first the potential for unethical placing of gambling advertising targeted at vulnerable users, and secondly the opaque use of commercial advertising in user-generated content on social media platforms. Having identified these two problems of gambling advertising, we take stock of how the existing regulatory structures deal with gambling advertising online, with a view to making recommendations on how to tackle these problems. We argue that data protection law and gambling regulation have not yet satisfactorily addressed these issues and that a much more radical approach is needed, as set out in the article.
KW - Online gambling
KW - Regulation
KW - Advertising
KW - Advertising exchanges
KW - Online profiling
KW - Influencers
KW - Affiliates
KW - Social media regulation
KW - Consumer protection
KW - Data protection law
KW - Algorithms
KW - Vulnerable
KW - Online gambling
KW - Regulation
KW - Advertising
KW - Advertising exchanges
KW - Online profiling
KW - Influencers
KW - Affiliates
KW - Social media regulation
KW - Consumer protection
KW - Data protection law
KW - Algorithms
KW - Vulnerable
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U2 - 10.1080/13600834.2019.1664001
DO - 10.1080/13600834.2019.1664001
M3 - Journal article
VL - 28
SP - 311
EP - 334
JO - Information and Communications Technology Law
JF - Information and Communications Technology Law
SN - 1360-0834
IS - 3
ER -