Regression Models for Market-Shares

Kristina Birch, Jørgen Kai Olsen, Tue Tjur

Publikation: Working paperForskning

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Abstrakt

On the background of a data set of weekly sales and prices for three brands of coffee, this paper discusses various regression models and their relation to the multiplicative competitive-interaction model (the MCI model, see Cooper 1988, 1993) for market-shares. Emphasis is put on the interpretation of the parameters in relation to models for the total sales based on discrete choice models.Key words and phrases. MCI model, discrete choice model, market-shares, price elasitcity, regression model.
OriginalsprogEngelsk
UdgivelsesstedKøbenhavn
UdgiverCenter for Statistics
Antal sider22
StatusUdgivet - 2005
NavnPreprint
Nummer1/2005

Emneord

  • Markedsinformation
  • Markedsandel
  • Kaffe
  • Regressionsanalyser

Citationsformater