Reducing the Perceived Deception of Product Recommendation Agents: The Impact of Perceived Verifiability and Perceived Similarity

Bo Xiao, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Resumé

Product Recommendations Agents (PRAs) are software applications that augment consumers' purchasing decisions by offering product recommendations based on elicited customers' preferences. The underlying premise of PRAs is often grounded on the assumption that PRAs seek to optimize consumers' utility by tailoring product recommendations to meet requisite expectations. Because the majority of commercial PRAs are implemented by parties with partisan interests in product sales, it is highly probable that recommendations are biased in favor of their providers and do not accurately reflect consumers' interests. This in turn may possibly induce perceptions of deception among consumers. This study theorizes that the incorporation of IT-mediated components in PRAs, which induce high levels of perceived verifiability and perceived similarity, could mitigate consumers' perceptions of deception towards product recommendations.
OriginalsprogDansk
TitelProceedings of the Fifth annual Workshop on HCI Research in MIS, Milwaukee, WI. December 9, 2006
Udgivelses stedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2006
Sider75-79
StatusUdgivet - 2006
Udgivet eksterntJa
BegivenhedThe Fifth Annual Pre-ICIS Workshop on HCI Research in MIS
- Hilton Regency Ballroom, Milwaukee, USA
Varighed: 10 dec. 200613 dec. 2006
Konferencens nummer: 5
http://sighci.org/index.php?page=pre-icis-2006&phpMyAdmin=622c4d141843t506dba2f

Konference

KonferenceThe Fifth Annual Pre-ICIS Workshop on HCI Research in MIS
Nummer5
LokationHilton Regency Ballroom
LandUSA
ByMilwaukee
Periode10/12/200613/12/2006
SponsorAssociation for Information Systems Special Interest Group on Human Computer Interaction
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Perceived deception
  • Product recommendation
  • Perceived verifiability
  • Perceived similarity

Citer dette

Xiao, B., & Tan, C-W. (2006). Reducing the Perceived Deception of Product Recommendation Agents: The Impact of Perceived Verifiability and Perceived Similarity. I Proceedings of the Fifth annual Workshop on HCI Research in MIS, Milwaukee, WI. December 9, 2006 (s. 75-79). Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL).
Xiao, Bo ; Tan, Chee-Wee. / Reducing the Perceived Deception of Product Recommendation Agents : The Impact of Perceived Verifiability and Perceived Similarity. Proceedings of the Fifth annual Workshop on HCI Research in MIS, Milwaukee, WI. December 9, 2006. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2006. s. 75-79
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abstract = "Product Recommendations Agents (PRAs) are software applications that augment consumers' purchasing decisions by offering product recommendations based on elicited customers' preferences. The underlying premise of PRAs is often grounded on the assumption that PRAs seek to optimize consumers' utility by tailoring product recommendations to meet requisite expectations. Because the majority of commercial PRAs are implemented by parties with partisan interests in product sales, it is highly probable that recommendations are biased in favor of their providers and do not accurately reflect consumers' interests. This in turn may possibly induce perceptions of deception among consumers. This study theorizes that the incorporation of IT-mediated components in PRAs, which induce high levels of perceived verifiability and perceived similarity, could mitigate consumers' perceptions of deception towards product recommendations.",
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Xiao, B & Tan, C-W 2006, Reducing the Perceived Deception of Product Recommendation Agents: The Impact of Perceived Verifiability and Perceived Similarity. i Proceedings of the Fifth annual Workshop on HCI Research in MIS, Milwaukee, WI. December 9, 2006. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, s. 75-79, The Fifth Annual Pre-ICIS Workshop on HCI Research in MIS
, Milwaukee, USA, 10/12/2006.

Reducing the Perceived Deception of Product Recommendation Agents : The Impact of Perceived Verifiability and Perceived Similarity. / Xiao, Bo; Tan, Chee-Wee.

Proceedings of the Fifth annual Workshop on HCI Research in MIS, Milwaukee, WI. December 9, 2006. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2006. s. 75-79.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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Xiao B, Tan C-W. Reducing the Perceived Deception of Product Recommendation Agents: The Impact of Perceived Verifiability and Perceived Similarity. I Proceedings of the Fifth annual Workshop on HCI Research in MIS, Milwaukee, WI. December 9, 2006. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2006. s. 75-79