Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results

Gabriele Helfert, Thomas Ritter, Achim Walter

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	European Journal of Marketing
Vol/bind	36
Udgave nummer	9/10
Sider (fra-til)	1119-1139
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090560210437361
Status	Udgivet - 2001

Emneord

@article{a88a5260c02211db9769000ea68e967b,

title = "Redefining market orientation from a relationship perspective: Theoretical considerations and empirical results",

keywords = "Relationsmarkedsf{\o}ring, Market orientation, Inter-organizational relationships",

author = "Gabriele Helfert and Thomas Ritter and Achim Walter",

year = "2001",

doi = "10.1108/03090560210437361",

language = "English",

volume = "36",

pages = "1119--1139",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "9/10",

}

TY - JOUR

T1 - Redefining market orientation from a relationship perspective

T2 - Theoretical considerations and empirical results

AU - Helfert, Gabriele

AU - Ritter, Thomas

AU - Walter, Achim

PY - 2001

Y1 - 2001

KW - Relationsmarkedsføring

KW - Market orientation

KW - Inter-organizational relationships

U2 - 10.1108/03090560210437361

DO - 10.1108/03090560210437361

M3 - Journal article

SN - 0309-0566

VL - 36

SP - 1119

EP - 1139

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 9/10

ER -