Reclaiming or Rebranding Marketing: Implications beyond Digital

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Published online: 26 October 2020.

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@article{e9a300fa4a7e4b41b5eec71104bb1e6c,

title = "Reclaiming or Rebranding Marketing: Implications beyond Digital",

author = "Thomas Ritter",

note = "Published online: 26 October 2020.",

year = "2020",

month = dec,

doi = "10.1007/s13162-020-00178-5",

language = "English",

volume = "10",

pages = "311--314",

journal = "AMS Review",

issn = "1869-814X",

publisher = "Springer",

number = "3-4",

}