Quantifying effects of banner advertising

Gorm Gabrielsen; Flemming Hansen

Quantifying effects of banner advertising

Institut for Afsætningsøkonomi

Publikation: Working paper › Forskning

Originalsprog	Engelsk
Udgivelsessted	København
Antal sider	9
Status	Udgivet - 2000

Bibliografisk note

Opstilling: 659.13 gab
Løbe nr.: 008969
Generelle noter: Findes også i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen

Emneord

Bannerreklamer
Reklameeffekt
Elektronisk reklame

Handle.net

Persistent link

Citationsformater

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title = "Quantifying effects of banner advertising",

keywords = "Bannerreklamer, Reklameeffekt, Elektronisk reklame",

author = "Gorm Gabrielsen and Flemming Hansen",

note = "Opstilling: 659.13 gab L{\o}be nr.: 008969 Generelle noter: Findes ogs{\aa} i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen",

year = "2000",

language = "English",

type = "WorkingPaper",

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TY - UNPB

T1 - Quantifying effects of banner advertising

AU - Gabrielsen, Gorm

AU - Hansen, Flemming

N1 - Opstilling: 659.13 gab Løbe nr.: 008969 Generelle noter: Findes også i Rethinking European Marketing Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen

PY - 2000

Y1 - 2000

KW - Bannerreklamer

KW - Reklameeffekt

KW - Elektronisk reklame

M3 - Working paper

BT - Quantifying effects of banner advertising

CY - København

ER -