Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research

Marcus Schmidt

doi:10.2501/S1470785309201417

Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research

Marcus Schmidt

Institut for Afsætningsøkonomi

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Market Research
Vol/bind	52
Udgave nummer	4
Sider (fra-til)	483-509
Antal sider	26
ISSN	1470-7853
DOI	https://doi.org/10.2501/S1470785309201417
Status	Udgivet - 2010

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Citationsformater

@article{b9dd5316e0814bd593f580608324e04b,

title = "Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups: Challenges, Accomplishments, new Applications and Perspectives for Market Research",

author = "Marcus Schmidt",

year = "2010",

doi = "10.2501/S1470785309201417",

language = "English",

volume = "52",

pages = "483--509",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "World Advertising Research Center",

number = "4",

}

TY - JOUR

T1 - Quantification of Transcripts from Depth Interviews, Open-Ended Responses and Focus Groups

T2 - Challenges, Accomplishments, new Applications and Perspectives for Market Research

AU - Schmidt, Marcus

PY - 2010

Y1 - 2010

U2 - 10.2501/S1470785309201417

DO - 10.2501/S1470785309201417

M3 - Journal article

SN - 1470-7853

VL - 52

SP - 483

EP - 509

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 4

ER -