Psycho-political Branding: A New Era of Subjectivized Brands

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2024
Antal sider10
StatusUdgivet - 2024
Begivenhed17th Global Brand Conference: Conscientious Brands: Making Sustainability and Responsibility Work - Edinburgh Napier University, Edinburgh, Storbritannien
Varighed: 22 apr. 202424 apr. 2024
Konferencens nummer: 17
https://www.napier.ac.uk/about-us/our-schools/the-business-school/global-brand-conference

Konference

Konference17th Global Brand Conference
Nummer17
LokationEdinburgh Napier University
Land/OmrådeStorbritannien
ByEdinburgh
Periode22/04/202424/04/2024
Internetadresse

Emneord

  • Psycho-politics
  • Platform economy
  • Digitalization
  • Branding

Citationsformater