Profiting from Innovative User Communities: How Firms Organize the Production of User Modifications in the Computer Games Industry

    Publikation: Working paperForskning

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    Abstrakt

    Modding - the modification of existing products by consumers - is increasingly exploited by manufacturers to enhance product development and sales. In the computer games industry modding has evolved into a development model in which users act as unpaid 'complementors' to manufacturers' product platforms. This article explains how manufacturers can profit from their abilities to organize and facilitate a process of innovation by user communities and capture the value of the innovations produced in such communities. When managed strategically, two distinct, but not mutually exclusive business models appear from the production of user complements: firstly, a manufacturer can let the (free) user complements `drift' in the user communities, where they increase the value to consumers of owning the given platform and thus can be expected to generate increased platform sales, and secondly, a manufacturer can incorporate and commercialize the best complements found in the user communities.
    OriginalsprogEngelsk
    UdgivelsesstedKøbenhavn
    UdgiverInstitut for Industriøkonomi og Virksomhedsstrategi, Handelshøjskolen i København
    Antal sider30
    ISBN (Trykt)8778690978
    StatusUdgivet - 2004
    NavnWorking Paper / Department of Industrial Economics and Strategy. Copenhagen Business School
    Nummer2004-03
    ISSN1398-7461

    Emneord

    • Produktinnovation
    • Computerspil
    • User communities

    Citationsformater