Professionalization as a Branding Activity: Occupational Identity and the Dialectic of Inclusivity-Exclusivity

Karen Lee Ashcraft, Sara Louise Muhr, Jens Rennstam, Katie Sullivan

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

The current literature yields contrasting diagnoses of the diversity problem in the professions: (a) a dominant ‘absence’ view, which explains the exclusion of certain people as a lack to be rectified and (b) an alternative ‘presence’ view, which explains exclusion as a consequence of tacit inclusion. Although the latter challenges the former by exposing the historical interdependence of exclusion and inclusion, it fails to illuminate a path towards contemporary inclusion. This article develops a third, dialectical, view, which theorizes the inclusivity-exclusivity relation as a contemporary crisis of representation managed through occupational branding. The proposed stance mediates between the optimism of the absence view and the scepticism of the presence view by placing historical formations in undetermined tension with contemporary exigencies. By analysing how specific inclusivity-exclusivity tensions are confronted through strategic interventions in the marketplace of occupational identity, the dialectical view stands to generate novel possibilities for social change.
OriginalsprogEngelsk
TidsskriftGender, Work and Organization
Vol/bind19
Udgave nummer5
Sider (fra-til)467-488
ISSN0968-6673
DOI
StatusUdgivet - sep. 2012

Emneord

  • Professional
  • Professionalization
  • Occupational identity
  • Branding
  • Diversity exclusion
  • Inclusion
  • Gender
  • Race

Citer dette

@article{bfa1c2c4a6b94c13b52c10ed38d24766,
title = "Professionalization as a Branding Activity: Occupational Identity and the Dialectic of Inclusivity-Exclusivity",
abstract = "The current literature yields contrasting diagnoses of the diversity problem in the professions: (a) a dominant ‘absence’ view, which explains the exclusion of certain people as a lack to be rectified and (b) an alternative ‘presence’ view, which explains exclusion as a consequence of tacit inclusion. Although the latter challenges the former by exposing the historical interdependence of exclusion and inclusion, it fails to illuminate a path towards contemporary inclusion. This article develops a third, dialectical, view, which theorizes the inclusivity-exclusivity relation as a contemporary crisis of representation managed through occupational branding. The proposed stance mediates between the optimism of the absence view and the scepticism of the presence view by placing historical formations in undetermined tension with contemporary exigencies. By analysing how specific inclusivity-exclusivity tensions are confronted through strategic interventions in the marketplace of occupational identity, the dialectical view stands to generate novel possibilities for social change.",
keywords = "Professional, Professionalization, Occupational identity, Branding, Diversity exclusion, Inclusion, Gender, Race",
author = "Ashcraft, {Karen Lee} and Muhr, {Sara Louise} and Jens Rennstam and Katie Sullivan",
year = "2012",
month = "9",
doi = "10.1111/j.1468-0432.2012.00600.x",
language = "English",
volume = "19",
pages = "467--488",
journal = "Gender, Work and Organization",
issn = "0968-6673",
publisher = "Blackwell Publishing",
number = "5",

}

Professionalization as a Branding Activity : Occupational Identity and the Dialectic of Inclusivity-Exclusivity. / Ashcraft, Karen Lee ; Muhr, Sara Louise; Rennstam, Jens ; Sullivan, Katie.

I: Gender, Work and Organization, Bind 19, Nr. 5, 09.2012, s. 467-488.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Professionalization as a Branding Activity

T2 - Occupational Identity and the Dialectic of Inclusivity-Exclusivity

AU - Ashcraft, Karen Lee

AU - Muhr, Sara Louise

AU - Rennstam, Jens

AU - Sullivan, Katie

PY - 2012/9

Y1 - 2012/9

N2 - The current literature yields contrasting diagnoses of the diversity problem in the professions: (a) a dominant ‘absence’ view, which explains the exclusion of certain people as a lack to be rectified and (b) an alternative ‘presence’ view, which explains exclusion as a consequence of tacit inclusion. Although the latter challenges the former by exposing the historical interdependence of exclusion and inclusion, it fails to illuminate a path towards contemporary inclusion. This article develops a third, dialectical, view, which theorizes the inclusivity-exclusivity relation as a contemporary crisis of representation managed through occupational branding. The proposed stance mediates between the optimism of the absence view and the scepticism of the presence view by placing historical formations in undetermined tension with contemporary exigencies. By analysing how specific inclusivity-exclusivity tensions are confronted through strategic interventions in the marketplace of occupational identity, the dialectical view stands to generate novel possibilities for social change.

AB - The current literature yields contrasting diagnoses of the diversity problem in the professions: (a) a dominant ‘absence’ view, which explains the exclusion of certain people as a lack to be rectified and (b) an alternative ‘presence’ view, which explains exclusion as a consequence of tacit inclusion. Although the latter challenges the former by exposing the historical interdependence of exclusion and inclusion, it fails to illuminate a path towards contemporary inclusion. This article develops a third, dialectical, view, which theorizes the inclusivity-exclusivity relation as a contemporary crisis of representation managed through occupational branding. The proposed stance mediates between the optimism of the absence view and the scepticism of the presence view by placing historical formations in undetermined tension with contemporary exigencies. By analysing how specific inclusivity-exclusivity tensions are confronted through strategic interventions in the marketplace of occupational identity, the dialectical view stands to generate novel possibilities for social change.

KW - Professional

KW - Professionalization

KW - Occupational identity

KW - Branding

KW - Diversity exclusion

KW - Inclusion

KW - Gender

KW - Race

U2 - 10.1111/j.1468-0432.2012.00600.x

DO - 10.1111/j.1468-0432.2012.00600.x

M3 - Journal article

VL - 19

SP - 467

EP - 488

JO - Gender, Work and Organization

JF - Gender, Work and Organization

SN - 0968-6673

IS - 5

ER -