Production System Design for Multiple Brands

Christer Karlsson, Irene Christensen

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

Production systems enabling both cost efficiency and flexibility in terms of high
product variation are explored. The database consists of three large global corporations, each consisting of several companies producing household appliances, cars, and trucks but also other products. The study follows a longitudinal field study approach. An important denominator for the production system design is flow structures. Important dependent factors come from brand distinction, architectural characteristics, technology levels, supplier competence, process choice, process flow patterns, lay-outs, worker skills, integration of distribution channels, after sales service and degree of servitization. Three production system design principles called VXY emerge.
OriginalsprogEngelsk
Publikationsdato2015
Antal sider10
StatusUdgivet - 2015
BegivenhedThe 22nd International Annual EurOMA Conference 2015 - Neuchâtel, Schweiz
Varighed: 26 jun. 20151 jul. 2015
Konferencens nummer: 22
http://www.euroma2015.org/

Konference

KonferenceThe 22nd International Annual EurOMA Conference 2015
Nummer22
LandSchweiz
ByNeuchâtel
Periode26/06/201501/07/2015
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Production system design
  • Multiple brands
  • Mixed production

Citationsformater