Principles for the Second Wave of Corporate Branding

Yun Mi Antorini; Majken Schultz

Principles for the Second Wave of Corporate Branding

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Corporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
Redaktører	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Udgivelsessted	Frederiksberg
Forlag	Copenhagen Business School Press
Publikationsdato	2005
Sider	219-232
ISBN (Trykt)	8763099640
Status	Udgivet - 2005

Emneord

Branding
Corporate branding

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Citationsformater

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title = "Principles for the Second Wave of Corporate Branding",

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author = "Antorini, {Yun Mi} and Majken Schultz",

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Principles for the Second Wave of Corporate Branding. / Antorini, Yun Mi; Schultz, Majken.
Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. red. / Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg: Copenhagen Business School Press, 2005. s. 219-232.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Principles for the Second Wave of Corporate Branding

AU - Antorini, Yun Mi

AU - Schultz, Majken

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

M3 - Book chapter

SN - 8763099640

SP - 219

EP - 232

BT - Corporate Branding, Purpose/People/Process

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -