Principles for the Second Wave of Corporate Branding

Yun Mi Antorini, Majken Schultz

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    OriginalsprogEngelsk
    TitelCorporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
    RedaktørerMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Udgivelses stedFrederiksberg
    ForlagCopenhagen Business School Press
    Publikationsdato2005
    Sider219-232
    ISBN (Trykt)8763099640
    StatusUdgivet - 2005

    Emneord

    • Branding
    • Corporate branding

    Citationsformater

    Antorini, Y. M., & Schultz, M. (2005). Principles for the Second Wave of Corporate Branding. I M. Schultz, Y. M. Antorini, & F. F. Csaba (red.), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding (s. 219-232). Copenhagen Business School Press.