Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?

Eric K. Clemons, Ioanna Constantiou, Attila Marton, Virpi Tuunainen

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Abstrakt

Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.
OriginalsprogEngelsk
TitelProceedings of the 52nd Hawaii International Conference on System Sciences
Antal sider10
Udgivelses stedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2019
Sider6677-6686
ISBN (Trykt)9780998133126
DOI
StatusUdgivet - 2019
BegivenhedThe 52nd Hawaii International Conference on System Sciences. HICSS 2019 - Wailea, USA
Varighed: 8 jan. 201911 jan. 2019
Konferencens nummer: 52
https://scholarspace.manoa.hawaii.edu/handle/10125/59440

Konference

KonferenceThe 52nd Hawaii International Conference on System Sciences. HICSS 2019
Nummer52
LandUSA
ByWailea
Periode08/01/201911/01/2019
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Citationsformater

Clemons, E. K., Constantiou, I., Marton, A., & Tuunainen, V. (2019). Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure? I Proceedings of the 52nd Hawaii International Conference on System Sciences (s. 6677-6686). Hawaii International Conference on System Sciences (HICSS). Proceedings of the Annual Hawaii International Conference on System Sciences https://doi.org/10.24251/HICSS.2019.799