Abstract
In this paper, we address how the strategic choice of platform expansion design impacts the subse-quent platform strategy. We identify two distinct approaches to platform expansion – platform bun-dling and platform constellations, which currently co-exist. The purpose of this paper is to outline the main characteristics of the two approaches and to identify the potential trade-offs associated with the selection of particular expansion mode. To this end, we construct the Platform Strategy Framework and apply it to two exemplary cases – WeChat, which functions as a feature bundling platform, and KakaoTalk, which evolves as platform constellation. Our analysis shows that there is not any prefera-ble design as each approach has its positive and negative aspects, which need to be carefully out-weighed when a platform owner designs its expansion strategy.
Originalsprog | Engelsk |
---|---|
Titel | ECIS 2016 Proceedings |
Redaktører | Meltem Özturan, Matti Rossi, Daniel Veit |
Antal sider | 16 |
Udgivelsessted | Atlanta, GA |
Forlag | Association for Information Systems. AIS Electronic Library (AISeL) |
Publikationsdato | 2016 |
Artikelnummer | 78 |
Status | Udgivet - 2016 |
Begivenhed | The 24th European Conference on Information Systems (ECIS) 2016 - Boğaziçi University, Istanbul, Tyrkiet Varighed: 12 jun. 2016 → 15 jun. 2016 Konferencens nummer: 24 http://www.ecis2016.eu/en/ |
Konference
Konference | The 24th European Conference on Information Systems (ECIS) 2016 |
---|---|
Nummer | 24 |
Lokation | Boğaziçi University |
Land/Område | Tyrkiet |
By | Istanbul |
Periode | 12/06/2016 → 15/06/2016 |
Internetadresse |
Navn | Proceedings of the European Conference on Information Systems |
---|---|
ISSN | 0000-0034 |
Emneord
- Multi-sided platforms
- Platform expansion
- Platform strategy
- Case studies