Platform Constellations: The Case of KakaoTalk and LINE

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Abstrakt

    This research paper presents an initial attempt to introduce and explain the emergence of new phenomenon, which we refer to as platform constellations. Functioning as highly modular systems, the platform constellations are collections of highly connected platforms which co-exist in parallel and as such allow us to study platforms not only as separate entities, but also to investigate the relationship between several platforms offered and governed by one and the same platform provider. By investigating two case studies of indigenous platform constellations formed around the hugely popular instant messaging apps KakaoTalk and LINE, we are able to gain valuable insights about the nature of these new constructions and to capture and synthesize their main characteristics in a framework. Our results show that platform constellations possess unique innovative capabilities, which can improve users’ acquisition and users’ engagement rates as well as unlock new sources of value creation and diversify revenue streams.
    OriginalsprogEngelsk
    TitelPACIS 2016 Proceedings
    RedaktørerPatrick Y.K. Chau, She-I Chang
    Antal sider16
    Udgivelses stedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publikationsdato2016
    Artikelnummer286
    ISBN (Trykt)9789860491029
    StatusUdgivet - 2016
    BegivenhedThe 20th Pacific Asia Conference on Information Systems. PACIS 2016 - Chiayi, Taiwan
    Varighed: 27 jun. 20161 jul. 2016
    Konferencens nummer: 20
    http://www.pacis2016.org

    Konference

    KonferenceThe 20th Pacific Asia Conference on Information Systems. PACIS 2016
    Nummer20
    LandTaiwan
    ByChiayi
    Periode27/06/201601/07/2016
    Internetadresse

    Emneord

    • Multi-sided platforms
    • Platform constellations
    • Platform innovation
    • Modularity

    Citationsformater

    Staykova, K. S., & Damsgaard, J. (2016). Platform Constellations: The Case of KakaoTalk and LINE. I P. Y. K. Chau, & S-I. Chang (red.), PACIS 2016 Proceedings [286] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL).