Place Branding: Are We Wasting Our Time?

John Byrom, Lisa Delpy-Neirotti, Dominic Medway, Cathy Parker, Cecilia Pasquinelli, Sebastian Zenker

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2014
StatusUdgivet - 2014
BegivenhedAMA Summer Marketing Educators' Conference 2014 - San Francisco Marriott Marquis, San Francisco, CA, USA
Varighed: 1 aug. 20143 aug. 2014
https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspx?tab=home

Konference

KonferenceAMA Summer Marketing Educators' Conference 2014
LokationSan Francisco Marriott Marquis
LandUSA
BySan Francisco, CA
Periode01/08/201403/08/2014
Internetadresse

Bibliografisk note

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Citationsformater

Byrom, J., Delpy-Neirotti, L., Medway, D., Parker, C., Pasquinelli, C., & Zenker, S. (2014). Place Branding: Are We Wasting Our Time? . Paper præsenteret på AMA Summer Marketing Educators' Conference 2014, San Francisco, CA, USA.